So, when you listen to the aspirations of a typical music artist, the cliché thing to say is” I don’t care about the money” or “I just want to create music, I’m about the art”. Okay, cool. But what most of us must realize is there is also a “business side” to the “music business”.
When you decide that music will be your career and not just your hobby you have to make a certain mindset change. See, now you need to earn income as well. Of course, you want to do it for the art, expressing yourself while impacting the lives of many people in a positive way. I understand all that, believe me I’m a music artist and music producer. However, now you’re providing a service to people. This is the shift in mindset that you must make to understand what it truly means to be a successful music artist.
Let’s take this a step further. Suppose you were looking for contractor to get some home improvement work done on your house. What would make you pick one contractor over the other? Is it because of experience? Maybe. Is it because this person is cheaper? Maybe. The end goal here is to get the most value for the money that you are about to spend.
So how does this apply to the music business?
It’s simple – people pay for what they find valuable. Everyone has their own opinion as to what they deem valuable. This is called perceived value. When a customer buys your music, they usually se e value in either your music or your personal brand. Maybe you make them feel a certain way, and they are willing to pay for it. Maybe you are such a dope person, and they just want to support you. Whatever the case is, the exchange in value should be equal or greater than the money that your customer will be spending on your music in return.
Now how could you apply this as a music artist today?
The first thing you should do it start thinking as a business who brings value to its customers. That’s the best and the easiest thing you could do right now. Once you do that, you wouldn’t mind the hard work, time and dedication that it takes to satisfy your customers because now you know your end goal. You know that you’re not chasing the quick dollar, but you want your business to have longevity. You want your brand to be remembered for something great and you want to earn a living as you’re doing it. Give people a reason to love what you do and give them a reason to allow you to maintain a platform where you can express that love at scale. You are now conducting good business!
This is what I’ve tried, and it’s been working so far. I work on making meaningful connections with people, and then sharing my music, rather than just send out random links to people who I don’t know. It takes a fuck load of time, but you build quality relationships with people.